A new destination for music, creators, and original entertainment. Discover the artists. Experience the performances. Know the stories. Be part of what comes next.
There was a time when music television introduced us to the artists we didn't know we needed. Performances became shared moments. Songs became stories. Discovery became culture.
Today, creators have more tools than ever—and still face too few meaningful paths to visibility, investment, and lasting careers. Audiences have endless feeds, but fewer places built for the joy of discovery.
We believe it’s time to build one.
THIS. Originals is building an audience-first independent media network: a new home for music, live performance, documentary storytelling, film, and the creative people behind them.
We imagine a streaming destination you choose to visit, not a show you happen to scroll past. A place where new voices stand beside established legends, where performance and storytelling come together, and where audiences return to see what's next.
We're starting with original programming and building relationships with viewers, artists, and partners. Our long-term vision is an owned streaming destination connecting discovery, on-demand shows, live experiences, and community.
Original series, standout performances, documentaries, independent film, artist stories, and future live programming—all under one recognizable creative identity.
Concept direction · Streaming service not yet launchedGive promising musicians and creators a bigger stage and a stronger connection to audiences.
Make music and storytelling immersive through film, live performances, conversation, and community.
Explore partnerships that give artists meaningful opportunities to develop and share in what they help create.
Create flagship productions and introduce the THIS. identity.
Grow community through distribution, partners, and live experiences.
Bring the programming and community together in an owned destination.
A great network begins with programming worth seeking out. Our flagship originals celebrate music, people, place, and the work of making something unforgettable.
The world knows the music. It's time to know the places that made it. A journey across America to meet the people, discover the sounds, preserve the stories, and introduce the artists shaping what comes next.
Every city has a sound. Jacksonville is our first chapter: its musical legacy, its places and people, and a new generation of artists writing the next verse.
One-of-a-kind performances, unguarded conversations, and direct encounters between artists and audiences. Formats envisioned to bring creative work closer.
Creators shouldn't have to surrender their identity just to be seen. We're building more pathways to discovery, stronger collaborative opportunities, and more ways for original work to reach the people who will love it. Independence doesn't mean working alone; it means having more choices.
Compelling programming starts with creating the conditions for talented people to do their best work. THIS. Originals is the audience and storytelling platform. The Hatchery Industrial Studios brings the production infrastructure and craft. Together, they create new pathways from discovery to development to lasting creative opportunity.
Spotlight extraordinary artists and stories beyond traditional centers of attention.
Produce meaningful work with cinematic care, creative collaboration, and a distinct voice.
Build an enduring relationship between audiences, artists, cities, and culture.
Create room for artist growth, commercial partnerships, and new original properties.
Our ambition extends beyond a single genre or series. From music-led programming to narrative film and other original formats, we will follow compelling voices and stories wherever they lead.
An original psychological thriller exploring memory, guilt, and the boundary between dreams and reality.
Independent stories, fresh formats, unexpected collaborations, and creative voices worth discovering.
Whether you create music, make films, champion new talent, build brands, or simply believe in a better home for original entertainment—there’s a place for you in what we’re building.
